"patrons" are the participants in the study. The amount the patrons or customers chose to tip was the dependent variable, the outcome measure, the variable the experimenters predicted would be influenced by the credit card stimuli was the size of the tip left.

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Hypertext tutorial to teach social science experimental design by Don R. Osborn is licensed under a Creative Commons Attribution 3.0 United States License.
Based on a work at cas.bellarmine.edu.
Permissions beyond the scope of this license may be available at drosborn@bellarmine.edu.